There are as many companies on the market saying ‘we’re the very best SEO agency in the world’ as you can find SEO agencies in the world! How are you going to know which one is actually the best qualified and suitable for your needs with all of these claims out on the internet?
As with all things in the business world, what your organization needs is going to be different from what a different one will need. It can even vary between competitors in exactly the same industry. Your first task for choosing the great SEO agency would be to look at yourself.
Looking at your company to find out your SEO needs
Your first task would be to think about what it is you want to accomplish with your SEO campaign. If you don’t have a clear goal, with measurable successes, your campaign is more prone to fail. This responsibility is you, not who you hire, so make sure that you are ready to hire on an SEO company before you achieve this.
Your next task would be to think beyond just those three words – search engine optimisation. Yes, you wish to bring more visitors to your website by obtaining a higher search rank, but how will this happen? Does the company you are looking at offer other services such as social media consultation, link building, design and copywriting? Having atlanta seo company on hand that can handle all of this eases your needs to possess to go searching for web related companies over and over again.
Speak to your business associates
OK, you know what you should do with your website and you know what services you want to have provided to you. Now you should start getting real data and information from individuals who really matter: your organization contacts.
If you know anyone who has already hired an SEO agency, and gotten great results, you need to talk to them and find out what worked, what didn’t and any challenges they faced. This first hand data is more important than any claim you’ll find randomly online.
Get examples of past success
Once you have found a great SEO agency you should get yourself a quote from their website and see what they will have actually accomplished. A portfolio of past clients, who it is possible to contact if you wish, is the most effective thing that any reputable SEO firm will have to offer you.
The last point I would like to bring up is to be cautious with outrageous claims made at any stage of the procedure such as:
“We guarantee lots one ranking” – that is impossible to guarantee, no matter how good an SEO agency it really is.
“We won’t alter your site” – then how will they improve SEO? This claim is too good to be true and likely only involves some link constructing of questionable intent.
“We’ll submit your site to hundreds of se’s.” Who cares? Everyone uses Google anyway! Being put on a few core directories is important, but hundreds? You’re just creating spam.